Ouch! Bikini advert banned for being TOO saucy and sexy


Don’t be too much sexy cause it may ruins your Business

As dailystar reported The ad for Femfresh, which boasts that its products – including shaving balm and “intimate wash” – shows a string a women in bikinis and swimsuits dancing to pumping music.

The women are shown in an array of revealing outfits as they bend and thrust towards the camera.

Just last year a hot Aussie lingerie model hit back after her underwear advert was banned.

A voiceover for the ad states: “It feels good to have a beautiful bikini line, especially when you use shaving stuff that makes you feel fabulous.

“Whether you’re a sculptor or a completely smooth, new Femfresh two-in-one shower and shave cream to calm redness and reduce razor bumps.

“Then, use new Femfresh post shave balm to sooth and help keep your bikini line feeling smooth.”

ere were 17 complaints that the ad, which was shown on On Demand channels ITV Player and Channel 4’s 4oD, objectified women and showed them in an “overly sexualised way”.

Bosses at the Advertising Standards Authority (ASA) agreed and banned the ad from being shown again.

It added it “focused to a large extent on women’s crotches” and showed “multiple close-up shots of women’s crotches”.

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